Over the past year, arts marketing as a discipline has weathered as many changes as the industry we support. From the work that we do, to the roles that we occupy within organizations, and the ways that we relate to one another—everything is in the process of evolution right now.

There’s been much made of the fact that this time is giving our earth a moment of rest and regeneration. And it seems that it’s a moment for us to do that too. If we can lift our heads above the day to day struggle to adjust, we might be able to accept that this time we’ve been given as a gift. A gift that allows us time to stop, reflect, rethink and retool.

For the past two months, in every conversation I’ve had with industry colleagues, their primary focus has been on delivering a digital program while their venues or events are shuttered. The question is: what happens when the web becomes your venue, and the only place that your organization currently operates?